10/06/2015

The important mass communication books

Mass Communication
1.       Mass Communication Theory- Denis McQuail
2.       Mass Communication Thechnology-Uma Narula
3.       Mass Communication Theory & Practice-Uma Narula
4.       Dynamics of Mass Communication – Uma Narula
5.       Communication Prospectives- Uma Narula
6.       Communication Model- Uma Narula
7.       Handbook of Communication- Uma Narula
8.       Communication Theory- Wikibooks
9.       Globalization, Development & The mass Media-Colin Sparks
10.   Development as Freedom-Amartya Sen
11.   Communication Theory, Media, Technology & Society-David Holmes
12.   Communication Theory & Research-Bens & Golding
13.   Mass Communication Theory, Foundation, Ferment & Future- Baron & Devis
Mass Communication and Journalism
14.   Handbook of Journalism and Mass Communication – Vir Bala Aggarwal & V.S.Gupta
15.   Mass Communication in India- Keval J. Kumar
16.   Mass Communication-Seema Hasan
17.   Mass Communication & Journalism in India- D.S.Mehta
18.   Growth and Development of Mass Communication in India – J.V.Vilanilam
19.   The Art of Editing-Floyd K.Baskette & Jack Z. Sissors
20.   The Journalist Handbook- M.V.Kamath
21.   21st Century Journalism in India-Nalini Ranjan
Public Relation
22.   Public Relation in India-J.V.Vilanilam
23.   Evaluating Public Relation –Yom Watson & Paul Noble
24.   Introducing Public Relation – Keith Butterick
Advertising
25.   Advertising basics – J.V. Vilanilam & A.K. Varghese
26.   Advertising Principles & Practice – William D. Wells, John Burnety & Sandra Moriarity
27.   Advertising- Frank Jefkins
Research
28.   Doing your Research Project- Zino O’Leary
29.   Research Methodology-C.R.Kothari
30.   Handbook of Communication Research-Dr. Devesh Kishore
31.   Mass Communication Research- Wimmer & Domnick
32.   A handbook of Media & Communication Research-Klaus Bruhn Jensen
Statistics
33.   Statistics & Research- George Argyrous
34.   Discovering Statistics using IBM SPSS Ststistics-Field
35.   Probability & Statistics-D.Biswas
Media Laws
36.   Media Ethics- Paranjoy Guha Thakurta
37.   Media Law Ethics- M. Neelamalar
38.   Media Ethics-K.M.Shrivastava
39.   Mass Media Laws and Regulations-C.S.Rayadu & S.B.Nageswar Rao
40.   The Media Self Regulation Guidebook-OSCE
41.   The Ethical Journalism-Tony Harcup
42.   The Handbook of Mass Media Ethics-Wilkins & Christians
Development Communication
43.   Communication for Development in the Third World-Srinivas R.Melkote & H.Leslie Steeves
44.   Involving the community (A guide to participatory development communication)-Guy Bessette
45.   Communication for Development & Social Change-Jan Servaes
46.   Communication and Sustainable Development-Jam Servaes & Patchance Malikhao
Film Studies
47.   Director’s Cut- M.K. Raghavendra
48.   Understanding Media- Waren Buckland
49.   Beginning Film Studies- Andrew Dix
Television
50.   Handbook of Television Production-Herbert Zettl
Others
51.   The Indian Media Business- Vanita Kohli Khandekar
52.   Media Analysis Techniques – Arthur Asa Berger
53.   Communication, Technology & Development-I.P. Tiwari


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