Mass Communication
1.
Mass Communication Theory- Denis McQuail
2.
Mass Communication Thechnology-Uma Narula
3.
Mass Communication Theory & Practice-Uma
Narula
4.
Dynamics of Mass Communication – Uma Narula
5.
Communication Prospectives- Uma Narula
6.
Communication Model- Uma Narula
7.
Handbook of Communication- Uma Narula
8.
Communication Theory- Wikibooks
9.
Globalization, Development & The mass
Media-Colin Sparks
10.
Development as Freedom-Amartya Sen
11.
Communication Theory, Media, Technology &
Society-David Holmes
12.
Communication Theory & Research-Bens &
Golding
13.
Mass Communication Theory, Foundation, Ferment
& Future- Baron & Devis
Mass Communication and
Journalism
14.
Handbook of Journalism and Mass Communication – Vir
Bala Aggarwal & V.S.Gupta
15.
Mass Communication in India- Keval J. Kumar
16.
Mass Communication-Seema Hasan
17.
Mass Communication & Journalism in India-
D.S.Mehta
18.
Growth and Development of Mass Communication in
India – J.V.Vilanilam
19.
The Art of Editing-Floyd K.Baskette & Jack
Z. Sissors
20.
The Journalist Handbook- M.V.Kamath
21.
21st Century Journalism in
India-Nalini Ranjan
Public Relation
22.
Public Relation in India-J.V.Vilanilam
23.
Evaluating Public Relation –Yom Watson &
Paul Noble
24.
Introducing Public Relation – Keith Butterick
Advertising
25.
Advertising basics – J.V. Vilanilam & A.K.
Varghese
26.
Advertising Principles & Practice – William D.
Wells, John Burnety & Sandra Moriarity
27.
Advertising- Frank Jefkins
Research
28.
Doing your Research Project- Zino O’Leary
29.
Research Methodology-C.R.Kothari
30.
Handbook of Communication Research-Dr. Devesh
Kishore
31.
Mass Communication Research- Wimmer &
Domnick
32.
A handbook of Media & Communication
Research-Klaus Bruhn Jensen
Statistics
33.
Statistics & Research- George Argyrous
34.
Discovering Statistics using IBM SPSS
Ststistics-Field
35.
Probability & Statistics-D.Biswas
Media Laws
36.
Media Ethics- Paranjoy Guha Thakurta
37.
Media Law Ethics- M. Neelamalar
38.
Media Ethics-K.M.Shrivastava
39.
Mass Media Laws and Regulations-C.S.Rayadu &
S.B.Nageswar Rao
40.
The Media Self Regulation Guidebook-OSCE
41.
The Ethical Journalism-Tony Harcup
42.
The Handbook of Mass Media Ethics-Wilkins &
Christians
Development
Communication
43.
Communication for Development in the Third
World-Srinivas R.Melkote & H.Leslie Steeves
44.
Involving the community (A guide to
participatory development communication)-Guy Bessette
45.
Communication for Development & Social
Change-Jan Servaes
46.
Communication and Sustainable Development-Jam
Servaes & Patchance Malikhao
Film Studies
47.
Director’s Cut- M.K. Raghavendra
48.
Understanding Media- Waren Buckland
49.
Beginning Film Studies- Andrew Dix
Television
50.
Handbook of Television Production-Herbert Zettl
Others
51.
The Indian Media Business- Vanita Kohli
Khandekar
52.
Media Analysis Techniques – Arthur Asa Berger
53.
Communication, Technology & Development-I.P.
Tiwari
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